Conor Murray latest ambassador for PowerBar

PowerBar are delighted to announce an endorsement with Munster and Ireland scrum half, Conor Murray to become an ambassador for the sports nutritional company .

Global sports nutritional giant PowerBar have been operating for the last twenty five years and have the Protein brand Musashi based in the Southern Hemisphere, also in their portfolio. PowerBar have a history in working with elite sport through sponsoring the athletes such as Haile Gebrselassie, and George North as well as global sponsorship agreements with the Ironman series, Harlequins RFC, Crusaders, Melbourne Rebels, Tour de France and now Conor Murray joins the ranks.

Reflecting on the deal, PowerBar Marketing manager UK & Ireland, Gareth Saunders commented” We are delighted to add such a young talent as Conor to our growing portfolio of talented young athletes. He fits perfectly with the brand and his ambition fits in with ours. I’m sure he will be a great asset to PowerBar”

PowerBar are distributed in Ireland via Life Cycle Limited, and John Shortt commented “We have stood on mountains/ roads and football pitches around Ireland in the wind, snow and freezing conditions to promote this natural and tasty nutritional product to not only athletes but to the everyday person. We are happy to say that PowerBar is probably now the number one selling nutritional product in Ireland and used by team sports including Rugby as well as the individual athlete.” We are delighted that one of Ireland’s most promising rugby players, Conor Murray, is now enjoying the benefits of PowerBar products.