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BKT URC has extended its partnership with FloSports

THE BKT United Rugby Championship has extended its partnership with FloSports, ensuring American rugby fans can stream all 151 games each season until 2027 on the FloRugby platform.
FloRugby has established itself as the destination for club rugby in the United States, with the BKT URC sitting alongside EPCR, Super Rugby and The Prem — giving fans access to more than 1,000 games a season.
The sheer volume of rugby will be supported by round-the-clock reporting, social programming and the debut of an all-new original live show — FloRugby’s Athlete’s Lounge — featuring top stars from the game, expert commentary, and guest interviews.
Since 2022, FloRugby has delivered every kick, try and tackle from the BKT URC through its live streaming and on-demand services. This followed earlier coverage during the PRO14 era.
Martin Anayi, United Rugby Championship CEO, said: “This news means that fans in the United States will be able to continue watching the BKT URC on a platform that is familiar, reliable and totally dedicated to rugby. When it comes to building audiences in global territories, consistency is such a vital weapon and providing the same American home for our league for five straight years is very reassuring.
“FloRugby’s rights acquisitions are a clear sign of how much they believe in rugby and in growing the game in the U.S. market. We’re excited to see how their fresh and innovative approach to non-live content will help drive even more interest in our games.”
Phil Wendler, EVP Global Rights & Acquisition for FloSports, said: “FloSports has made rugby a part of our long-term vision and we are doubling down on our investment in the sport. This partnership adds to a portfolio stacked with the most competitive and globally recognized leagues today. It also ushers in the opportunity for us to take a fresh perspective in covering the sport with the Athlete’s Lounge – so that we can entertain existing fans and reach new ones that we know are out there.”
The fifth season of the BKT URC kicks off on Friday, September 26 and American fans can catch all the action on the platform of their choice thanks to FloSports’ best-in-class accessibility.
FloRugby is available on the FloSports Connected TV app, featuring enhanced discoverability and streaming capabilities for Roku, Apple TV, Amazon Fire TV, and Android TV devices. The FloSports app will also be made available on Samsung, Vizio and LG Smart TVs later this year, making it easier than ever for fans to watch.
Fans can also access content via web and mobile on iOS and Android through the FloSports app. To subscribe to FloRugby, please click here.
About the United Rugby Championship
The BKT United Rugby Championship (URC) is one of the world’s most diverse and competitive rugby leagues, bringing together 16 teams from Ireland, Italy, Scotland, South Africa, and Wales. Established in 2001 as the Celtic League, the competition has grown into a truly global championship that unites traditional European rugby powers with South Africa’s four leading franchises.
Clubs compete across an 18-round regular season before the top eight teams advance to the Play-Offs, culminating in the BKT URC Grand Final. The league’s unique format showcases the best of different rugby cultures, creating fierce rivalries, unforgettable derbies, and world-class entertainment for fans.
Since 2021 the BKT URC has led the way in transforming how rugby connects with digital audiences, resulting in the highest rate of growth and engagement across the rugby industry. This has translated into an accumulated broadcast audience of over 175 million, while digital video views will soon surpass 1 billion.
The BKT URC is proud to be a challenger brand in global rugby — diverse, dynamic, and unpredictable — while maintaining deep connections with its communities and supporters.

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